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Campaign promotes the brand’s barrier-strengthening body wash collection.
September 3, 2026
By: Lianna Albrizio
Like building core strength at the gym, resilient skin doesn’t happen by overnight– it takes consistent training.
To prove that skin strength starts in the shower, Olay took over NYC’s premier reformer studio, Bodyrok, for the inaugural Olay Barrier Bootcamp. The brand contends without regular conditioning, the skin barrier loses vital moisture, leaving it vulnerable to tightness, rough texture and dullness. The brand promoted its newly revamped Repair Serum Body Wash Collection and new Enrich Boosting Body Oil.
“Many people treat their skin reactively– waiting until it feels tight or dry to fix it,” explained Kate DiCarlo, senior director, communications at Olay. “But just as your muscles need regular training to build strength, your skin barrier requires dedicated, consistent care to maintain its moisture. That’s why the Repair Serum Collection is designed to deeply moisturize and repair the skin’s barrier for intense, lasting hydration.”
Designed with dermatologists, the collection works at the cellular level to target five top visible skin concerns: dryness, inelasticity, dullness, texture and uneven tone. Each wash is powered by Olay’s proprietary Triple Complex– delivering deep-repairing lipids and Elixir B3 into the skin’s surface that keep working long after they’re rinsed off to actively repair and strengthen the skin’s moisture barrier, according to the brand.
The revamped Olay Repair Serum Body Wash Collection includes:
For more on Olay, go here.
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